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All-purpose wipe can be used to clean the hands, face and body
June 17, 2025
By: Tara Olivo
Associate Editor at Nonwovens Industry
Nice-Pak Products announced a relaunch of the company’s iconic branded wipe, the Wet-Nap. Nice-Pak is offering one SKU under the Wet-Nap brand, available immediately, to meet continued consumer demand for an all-purpose wipe at a competitive price. Retailers can offer Wet-Nap wipes in a variety of store locations, either permanently or for key seasonal promotions such as spring picnics, summer barbecue and back-to-school. Its gentle cleansing formula makes “The Original Wet Wipe” the perfect solution for cleaning hands, faces and body at home or on the go. Known for a soft, strong, thick wipe, the Wet-Nap brand provides cleansing in one quick step. “As a company with a legacy in hand and face cleaning, we are pleased to offer our retail partners an all-purpose cleansing wipe at a great value that provides flexibility outside the traditional baby and hand wipe aisles,” says Mark Tumelty, senior vice president of Marketing at Nice-Pak. “With the ever-growing necessity for wipes, we are thrilled to announce the relaunch of such a quintessential product, which has earned its nickname, The Original Wet Wipe! Nice-Pak pioneered the first disposable premoistened wipe with the Wet-Nap brand, first at Kentucky Fried Chicken, and later at establishments across the country. Initially designed to keep hands and face clean while eating out and on the go, its purposes have diversified, allowing for growth within the industry and retailers. Wet-Nap wipes are available in one size and case count for national distribution: One package will contain 90 wipes. A case pack will contain six packages of wipes.
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